Should your Online Business be Using Pay Per Click?

Pay per click, or PPC, is an advertising service by Google, Bing, and other search engines, for your business or product to display in a double placement for a specific keyword or specific keywords.   When determining if pay per click is right for your business, ask yourself the following questions: Is there a sale … Continue reading Should your Online Business be Using Pay Per Click?

Effectiveness of Blogs to your Web Traffic

Blogging is one of the most effective ways to generate traffic to your website. Google and other search engines crawl websites by understanding the content, keywords, and key phrases in your website. The more relevant content Google finds, the more your website will be crawled and ranked in search results, thus more potential for new … Continue reading Effectiveness of Blogs to your Web Traffic

Effective Email Marketing Campaigns

Delivering effective email marketing campaigns to your customers and leads is an important piece of your overall marketing strategy. But what makes an email marketing campaign effective? How do you ensure you are properly delivering a message about your products and services without over inundating (and perhaps losing) your customers and leads? View your email … Continue reading Effective Email Marketing Campaigns

Generating Web Traffic through your Blog Posts

Blog posts can be a very powerful tool for your business website. Blog posts allow you to stay in touch with your customer base while also continually allowing you to add fresh content to your website. That's a win-win. Win #1 is that Google loves websites that stay active with new content. Google looks very … Continue reading Generating Web Traffic through your Blog Posts

Content and your Search Engine Rankings

Your websites content and your search engine rankings are closely tied to each other. Without strong, relevant content on your website, your search engine rankings will simply not exist. Google judges all websites on its relevant content. Content plays a major role in Google's search engine algorithms. Strong landing pages with 300-500 word, with well … Continue reading Content and your Search Engine Rankings

Creating an Internet Marketing Plan

Creating an Internet Marketing Plan for your business and website is the answer to the age old question "Now that I have a well-designed website, how do I can people and potential leads to visit it?" Your internet marketing plan should be incorporated within your overall business marketing plan. However, many entrepreneurs and small businesses … Continue reading Creating an Internet Marketing Plan

Generating Visitors to Your Website

Once the euphoria of a newly designed website has subsided, many businesses are left scratching their heads wondering "how do I generate visitors to my website?" It's an important question to ask yourself, and an even more important question to have an answer for. There are many ways to create visitors, and thus create leads, … Continue reading Generating Visitors to Your Website

Creating Web Traffic for your Website

Generating Web Traffic: Often times when a business or an individual creates a website they get caught up in the moment of having a great looking website but forget about the concept of driving users and visitors to their site. Once the euphoria of a finished website is complete, the inevitable next questions come up: My website … Continue reading Creating Web Traffic for your Website