When it comes to the major search engines like Google and Bing, one of the most important elements they looks for in their algorithms is the content on your website. Make no mistake about it, content is king in the eyes of Google.
What makes good content for your website is understanding what your audience is searching for as it relates to your business or service and creating and developing strong, searchable content to support it.
When developing your website content, keep the below tips in mind:
- Unique Content: Your website content should be unique to your website. Don’t copy someone else’s content and paste it onto your website. Not only is it unprofessional, but Google will penalize your search rankings.
- Relevant Content: Create content that is relevant to your business. If you’re an automotive shop, it doesn’t matter if you’ve created a great cheesecake recipe that is searchable. Write about what your business does: cars.
- Blogs: Developing a blog page is a great way to have continual updates made to your website
- Landing Pages with Call to Action: Develop a 500+ word landing page, if possible. The more searchable and relevant content, the better. Add a Call to Action so your audience knows what to do once they land on your page, i.e, provide them a phone number to call you, a chat option to chat you, or a contact form to email you.
- Engaging Page Titles and Page Descriptions: Provide potential visitors with a reason to visit your page. Think of page titles and page descriptions as window shopping a brick and mortar shop. If the items in the window stop people on the street, you’ve grabbed their attention to come into your shop. If you have create an engaging page title and description, you’ve provided your audience a reason to stop and click your link.
Let’s get your website up and moving. Contact me at the Oxford Comma to see how I can help.