Pay per click, or PPC, is an advertising service by Google, Bing, and other search engines, for your business or product to display in a double placement for a specific keyword or specific keywords.
When determining if pay per click is right for your business, ask yourself the following questions:
- Is there a sale or promotion that you need instant search result and traffic to promote?
- Who is your targeted audience?
- What’s your budget?
- Do you have a timeline on how long you want your ads to run?
- What are your expected results from your PPC campaign?
The Need for Pay Per Click
As simplistic as it sounds, understanding your own basic need for PPC is the most important step in your process. If you are running your pay per click for the sake of running it, you will find out quickly (financially) that you are doomed.
Run systematic PPC campaigns that align with your business and promotions. Run ads a few hours per day. Running ads during your core business hours makes more sense than having them run after hours.
Be sure your pay per click campaign aligns with your overall marketing strategy too. If the two are not aligned, you run the potential of conflicting adverting campaigns and wasting a ton of time, resources, and money.
Is pay per click right for your business? Depending on your products or services, it probably makes sense but do your homework and research to fully understand how it makes the most sense.
For more help with PPC campaigns, contact us at The Oxford Comma.