Identifying whether a Pay Per Click (PPC) strategy is right for your website is an important piece of not only your internet marketing plan, but your overall marketing plan as well.
Pay Per Click is the process of paying Google or any other search engine for specific keywords and being charged every time someone clicks on that keyword. The difference between Pay Per Click, or PPC, and being found organically in search results is with PPC your are paying to be found for specific keywords, whereby being found organically you have properly optimized your website content to be found without paying for keywords
Is Pay Per Click Worth It?
Deciding whether you feel a PPC strategy is worth investing depends on your overall marketing strategy. Understanding how a Pay Per Click model of advertising fits your business should be something you spend quite a bit of time researching. If you wake up one day and decide to flip it on, you’ll probably fail in your attempt to pick up new customers.
Before you begin there are some basic marketing questions you should be asking yourself:
- What is your budget?
- What is your timeline?
- Who is your targeted audience?
- And what are you expected results, i.e., generate more leads, generate more sales, sign leads up for a service of some kind
The above bullets tie back into knowing your customers and understanding how to market to them.
Learn more above Pay Per Click and other ways to market your website at Oxford Comma Solutions.